The expanding role of design in creating an end-to-end customer experience

McKinsey&Company arguments integrated user experiences are key for building new services and products. What role does design have in this?   Lines between products, services, and user environments are blurring. The ability to craft an integrated customer experience will open enormous opportunities to build new businesses. Time was, a company could rely on [...]

What businesses can learn about innovation from designers

John Sturrock Lecturer and design expert at Central Saint Martins, Dr Matt Malpass, reveals how businesses can benefit from ditching the Post-its and taking a design-led approach to innovation. Dr Matt Malpass, senior lecturer in industrial design and researcher in critical design at Central Saint Martins, believes that when comes to innovation, [...]

Design in tech report 2017 by John Maeda

Report by John Maeda - Source: Key Points of the 2017 Design in Tech Report Design trends revolutionizing the entrepreneurial and corporate ecosystems in tech. Related M&A activity, new patterns in creativity × business, and the rise of computational design. Design isn’t just about beauty; it’s about market relevance and meaningful results [...]

I wish I could share

In the era of political 180 degrees turn-arounds, apparently unstoppable wars, resulting migrations and the passing away of much-loved artists... sadly today again, many people are happy to see the end of 2016. I am lucky to offer a more sunnier view. This was a year where I had the chance to be independent [...]

Understanding Design Strategy

In the broadest sense, “strategy” is a plan for how to achieve a goal. In business, strategy bridges the gap between policy (guidelines governing action) and tactics (a set of techniques). Strategy is what a company develops to differentiate itself from competitors’ actual or predicted moves. It’s complex and it drives every decision a [...]

John Maeda: How art, technology and design inform creative leaders

John Maeda, former President of the Rhode Island School of Design, delivers a funny and charming talk that spans a lifetime of work in art, design and technology, concluding with a picture of creative leadership in the future. Watch for demos of Maeda’s earliest work — and even a computer made of people. From: [...]

The Future of Business is Design – by Patrick Newbery

November 2015Written by Patrick Newbery Chief Strategy OfficerDesigners have always deserved a seat at the planning table. We have an important message: Don’t treat design as the last, final stage in the process; it limits what design can do.But now that we are at the table, we have to deal with [...]

Simon Sinek: How great leaders inspire action

Simon Sinek has a simple but powerful model for inspirational leadership all starting with a golden circle and the question "Why?" His examples include Apple, Martin Luther King, and the Wright brothers ... (Filmed at TEDxPugetSound.)

When and how to use design

By Soren Petersen. Co-written by Christian Bason   Organizations have a range of core competencies and a handful of competitive advantages in their quiver to aid them in their quest for sustainable progress. So, when does it make good business sense to invest in design capabilities and at what level [...]