Participatory co-design workshops based on the design thinking methodology – Créathon
Originating from the Luxembourg nation branding approach, these workshops aim to help developing solutions to improve the quality of life and is completely based on a participatory design thinking approach.
Our services range from the strategic advising and development of the concept to the execution of the workshops. Depending on the requested objectives various creative methodologies will be applied.
Co-design contributes and enhances the potential input and output.
Benefits include: Designers usually are not the end-users of a given product, but most engineered products are marketed with little or no user input or involvement. Co-design is a design practice utilizing User Centered Design (UCD) that relies on user input to aid product design before marketing it.
This approach has several advantages:
- Greater customer demand
- Improved user adoption
- Higher user satisfaction
- Increased product profitability
- Faster ROI, because of lower invest
Moreover, co-designed products have many ROI (Return of investment) benefits. By gathering user input early on in the design process, firms avoid costly fixes caused by mismanaged resources and time. Co-design seamlessly integrates with market-driven product management practices to identify market problems and how to solve them by interacting, observing and understanding the user’s needs. This brings target users into product planning and design, which increases the likelihood of success for the project.
9 co-design principles
Each co-designer (each participant) should take into account the principles of co-design. These are not rules, but guidelines:
- Agree how the success of the project will be recognised
- Move in, out and beyond your normal design practice
- Involve and respect lots of people in ideas generation
- Use the expertise of all participants in the process
- Let everyone be creative in their own way
- Explore and challenge assumptions
- Expect to go beyond the average
- Consider the time and tempo of the project
- Bring the process to the best possible conclusion with the best possible design outcome
The principles are developed in the context of the european project PROUD – People Researchers Organisations Using Design