Design in tech report 2017 by John Maeda

Report by John Maeda – Source: www.linkedin.com/pulse/design-tech-report-2017-sxsw-john-maeda

Key Points of the 2017 Design in Tech Report

Design trends revolutionizing the entrepreneurial and corporate ecosystems in tech. Related M&A activity, new patterns in creativity × business, and the rise of computational design.

  • Design isn’t just about beauty; it’s about market relevance and meaningful results
  • At top business schools, design thinking is moving into the curriculum — driven by market demand
  • Both McKinsey & Co and IBM have recently made appointments at their most senior levels for designers
  • Adopting an inclusive design approach expands a tech product’s total addressable market
  • Computational designers remain in demand at technology companies of all sizes and maturity levels
  • Chinese design in tech principles and practices are leading the world, but are often overlooked
  • Design tool companies and design community platforms occupy new positions of value for tech
  • Voice- and chat-based interfaces are grounded in mental models that don’t require a visual representation

The detailed report – here