Project Description

“Créathon” – Participatory workshop for developing the new identity for the Grand-Duchy of Luxembourg

The mission was to generate various concepts how the identity of the Grand-Duchy should look like and what elements are needed to increase the visibility. 45 people with different disciplines, backgrounds and age participated on a voluntary basis.

The Créathon resulted in 6 conceptual directions that will be the foundation for the new identity of the country. This will be developed by professional design agencies.

Client: Nation Branding Committee Luxembourg, Ministry of State Luxembourg, Ministry of Economy Luxembourg

Jan Glas mission was to develop, manage and lead this co-creation event in association with Stoldt Associés and Opitz new Media.

With support from Prof. Dr Leon Cruickshank, Professor of Design and Creative Exchange,  Imagination Lancaster – Lancaster University and Ingrid Van der Wacht, International Project manager, Dutch Design Foundation.

Photos by Sven Becker

The workshop took place 4-5 march 2016 at LUCA, Nyuko and Carré, Luxembourg-City.